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Final Third will work with League1 Alberta to enhance the competition’s digital presence in 2025.

Edmonton, AB – (December 17, 2024) – League1 Alberta has partnered with accomplished communications company Final Third Sports Media to expand its content output on website and social media platforms next year.

Final Third is based in England and has vast experience in managing content and PR across sports clubs, leagues, charities, and governing bodies in Great Britain and North America. The organization will celebrate its 20th anniversary in January having begun operations in 2005.

League1 Alberta is governed by Alberta Soccer and will embark on its second season as part of the League1 Canada alliance this coming year. The new season will highlight talent coming through Alberta’s Pro-Am game, and L1AB intends to showcase more success stories through improved digital communication.

The partnership with League1 Alberta expands Final Third’s footprint in Canada as the business continues to work with League1 Ontario and League1 BC.

Lisa Grant, Executive Director at Alberta Soccer, said: “The ASA is pleased to enter into this partnership with Final Third. This collaboration will elevate the presence of League1 Alberta and promote the outstanding clubs and players in our province.”

Matt Bates, Content & Communications Director at Final Third, said: “There are several exciting developments happening in Canadian soccer, and the evolution of League1 Canada’s competitions is certainly up there.

“We are thankful to be collaborating with some great people who are growing Canadian soccer, and we are looking forward to expanding our work to League1 Alberta in 2025.”